Over the course of the last two weeks, we have brainstormed and designed a three-page magazine spread for COMM 130 Visual Media. This has been an awesome and exciting project, and has been something I’ve thoroughly enjoyed. This post will explain the design elements I used in my magazine spread, including photography, alignment, and repetition.
Photo credit: Jayda Skidmore (myself)
Location: Palmyra, NY
Talk: Let the Holy Spirit Guide https://www.lds.org/general-conference/2017/04/let-the-holy-spirit-guide?lang=eng
For this project, I used Adobe InDesign to create my magazine spread. It’s three pages, and is a 2 column layout sized at 8.375″ x 10.875″. I made sure to have pull quotes, images, word wraps, consistent headings and body, and contrasting typography. This project included my own photography. I took these images in Palmyra, NY on a recent anniversary trip.
Designing this spread took a lot of thought, sketching, and work. I knew from the reading in this class, and my intro to graphic design class last semester that there were certain things that would pull it together. Some of those things included consistency/repetition, good typography, things that pull the design together (such as colors used throughout), and an overall theme to the project. Below, I’ll go over all of the things I included/had to consider, and why I chose what I did.
I knew that I would have a specific target audience, focused mostly on college age people (ages 17-31). This was because they are the ones who are really working on understanding their role in life, and what the Lord wants from them. Listening to the Holy Ghost is a crucial part of that experience and understand, and this article really exemplifies a great way to understand God’s will for us. Since I knew I would be targeting college age people, I knew I needed to have a good, sleek design. Things like the headings (and their borders), alignment, and the maroon color are all things that would draw a reader in. I included big quotes on two pages so that the eye would go to those and the reader would become intrigued by the remainder of the talk.
I tried to focus a lot on a few principles in particular: repetition, alignment, and contrast. Proximity and color were also used.
As seen in the above image, I repeat the circle theme throughout the design. I have my main pull-quote inside of a circle, I include circles underneath all of the headlines, and both of my photographs are inside of circles. Repetition is professional and comforting to the eye, which is why it helps my design.
The darkness of the maroon/red color and the lightness of the background, as well as the darkness of the gray text all show contrast within this design. Along with that, though both images are inside of circles, the circles aren’t the same size and don’t have the same placement within their respective pages. This gives the design variety, but also gives it a pattern to go after.
The alignment in this project is mostly within the text itself. I made sure to align all of the text at the bottom of the pages to the paragraph next to it. I also made sure (using a grid) that the spacing between the pages was equal, causing good alignment for the design, which makes it pleasing to the eye.
In this design, I used a san serif font (Avenir Next LT Pro) and a serif (Lucida Bright) font to contrast. They provide good contrast levels because of their differences, but remain professional and readable. I made sure to include unique headings and subheadings within the text, and to include pull quotes that stuck out.
This project is one I thoroughly enjoyed. It allowed me to delve into and utilize my understanding of the design principles I’ve studied for the last two semesters. I learned that I love designing magazine spreads!